Pink October: The Importance of Year-Round Care
10/28/2026October 28, 2026
Between health, movement, and well-being, Pink October inspires us to reflect on the importance of self-care at every stage of life.
Self-care has taken on new dimensions. Today, talking about well-being involves a combination of choices that includes physical activity, rest, nutrition, medical care, and attention to individual needs.
More than simply setting aside time to slow down, it is about building a mindful relationship with one's own health.
During the last week of October, this reflection takes on special significance. Pink October raises awareness of breast cancer and reinforces the importance of early diagnosis.
According to the Brazilian National Cancer Institute (INCA), Brazil is expected to record approximately 78,600 new cases of the disease per year between 2026 and 2028.
These figures highlight the importance of an approach to care that extends beyond the awareness month.
Knowing your body, keeping up with medical appointments, and undergoing the recommended screenings for your individual profile are practices that deserve a place in your routine.
Women's health from a holistic perspective
Throughout life, women's healthcare needs evolve. From the reproductive years to menopause, individualized medical care makes it possible to address physical, hormonal, and emotional aspects, as well as personal and family medical history.
In São Paulo, leading institutions offer specialized facilities for different stages of women's healthcare.
The Fleury Advanced Women's Diagnostic Center, on Avenida República do Líbano, brings together diagnostic imaging services, including breast tomosynthesis, a technology that produces three-dimensional images of the breasts.
In the Alto de Pinheiros area, Fleury Villa-Lobos offers diagnostic services, while Einstein Alto de Pinheiros, on Avenida São Gualter, provides consultations, medical tests, and outpatient care.
Another institution dedicated to women's health is Clínica Mantelli, whose services include gynecology, obstetrics, endocrinology, intimate health, and other specialties.
Its multidisciplinary approach supports women through different stages of life, taking into account clinical needs and aspects related to quality of life.
The presence of these services expands the possibilities for specialized care in a city where medicine, technology, and personalized attention take many forms.
NAEEM: well-being as part of the living experience
The value placed on self-care is also reflected in other aspects of contemporary life.
In high-end residential architecture, spaces dedicated to movement, recovery, and relaxation have become an important part of how developments are designed.
In Pinheiros, NAEEM by Mitre Realty brings this perspective to life through a concept that brings together design, architecture, and wellness.
Located at 989 Rua Capote Valente, the development features residences ranging from 189 to 498 m², with architecture by Königsberger Vannucchi, landscaping by Benedito Abbud, and interiors by NKEY, an international studio making its debut in Brazil through an exclusive partnership with Mitre.
The design of the spaces prioritizes a variety of experiences.
The development features indoor and outdoor swimming pools, a fitness center, Private Spa, Beauty Space, infrared sauna, Cold Plunge, and Recovery Room, as well as a regulation-size clay tennis court.
Spaces dedicated to physical recovery and relaxation reflect a vision of well-being that recognizes the time devoted to body and mind as an essential part of everyday life.
This philosophy is also reflected in the experiences promoted by Mitre Realty to bring clients closer to the development's lifestyle.
Experiences that bring movement, health, and connection together
Among the initiatives developed by the real estate company is Manhã em Rosa, an event created at NAEEM during Pink October to bring together physical activities, recovery experiences, and conversations about women's health.
The October 31 program includes a tennis clinic with Breakpoint, a recovery space hosted by Max Recovery, and a conversation about women's health led by Clínica Mantelli.
The choice of these experiences establishes a connection with the spaces planned for the development.
Tennis, featured in the project through a regulation-size clay court, offers an opportunity to combine physical activity and social interaction.
The physical recovery experiences, in turn, connect with the Recovery Room and the spaces dedicated to well-being.
The participation of Clínica Mantelli adds an essential dimension to the event, bringing women's health to the center of the conversation during a month dedicated to raising awareness.
By promoting initiatives like this, Mitre expands its connection with the residential experience and offers opportunities for clients to experience firsthand the concepts that shape its developments.
A commitment that goes beyond the calendar
Pink October may be coming to an end, but attention to women's health remains essential.
Medical follow-ups, screenings recommended for each age group and risk profile, physical activity, and moments of rest are all part of a routine worth maintaining throughout the year.
The concept behind NAEEM and the experiences promoted by Mitre Realty reveal how well-being can be present in different moments, from the architecture of living spaces to gatherings that encourage new perspectives on self-care.
In Pinheiros, NAEEM introduces a way of living in which architecture, design, and well-being become part of everyday life.
